What are better rankings actually worth to you?
Pick the work you want more of, price it at your own numbers, and the arithmetic runs live. Nothing here is a black box and nothing is emailed to you unless you ask for it.
Weekly maintenance is modeled as an account: $45 a visit across 34 visits a season, or $1,530 a year.
- Customers a year
- 180
- From search
- 72
- Additional work
- 14
- Blended value
- $24,343
- Arithmetic
- 14 × $24,343
One design-build project is worth about 1,444 weekly mowing visits. If your marketing only targets maintenance searches, that is the work you will get.
The Landscape Portfolio program is $575 a month, or $6,900 a year, against 14 additional customers or projects.
Authority takes three to six months to build. Rankings established in February capture the spring window. Work commissioned in April does not.
Volume is the wrong target, and this trade proves it.
The number at the top of the calculator is useful. The number in the accent panel is the one worth acting on, because it compares the cheapest work you sell against the most valuable, at the prices you entered.
Almost every SEO program in this trade is aimed at maintenance search, because that is where the volume is. Maintenance keywords have high volume and low value. Design-build keywords have low volume and enormous value. An agency reporting on sessions will always steer you toward the first group.
Maintenance accounts are not worthless. They are the entry point, and a mowing customer becomes an enhancement customer becomes a design-build customer. The honest position is that both matter, and that most companies are only marketing for one of them.
One design-build project is worth about 1,444 weekly mowing visits. If your marketing only targets maintenance searches, that is the work you will get.
Typical ranges, all of them editable.
These are the starting values in the tool. They are typical figures for the trade rather than quotes, and they are there to be replaced with yours.
| Work type | Default value | Basis |
|---|---|---|
| Weekly maintenance visit | $45 | per visit · 34 a season |
| Seasonal maintenance contract | $2,400 | per year |
| Lawn treatment program | $600 | per year |
| Pest control program | $550 | per year, recurring |
| Enhancement or planting | $6,500 | per project |
| Irrigation installation | $4,500 | per project |
| Tree removal or major pruning | $1,800 | per job |
| Hardscape or patio project | $22,000 | per project |
| Full design-build outdoor living | $65,000 | per project |
Questions
Where do the default values come from?
They are editable examples to show how the calculation works, not trade benchmarks or quotes. Replace them with your own prices and customer numbers before using the result.
Why is the default visibility lift only twenty percent?
Twenty percent is a starting example, not a forecast. Move the slider to compare smaller or larger changes. The calculation cannot predict how much additional work your company will receive.
Is this a quote?
No. It is arithmetic on numbers you supplied, shown in full so nothing is hidden. What it models is the value of additional search-sourced work at your own prices. It does not predict rankings, and we do not guarantee them.
Tell us what work you want more of.
No contracts. Setup fee waived. A dedicated account manager on every plan, and every link delivered with a live, clickable URL that listed in your report.